Copyright & Trademark

  • Trade secret protection
  • Intellectual property portfolio audit
  • Comprehensive trademark and/or copyright portfolio management
  • Trademark and copyright litigation, including defending claims of infringement
  • Trademark applications with the US Patent & Trademark Office
  • Trademark prosecution and maintenance
  • Copyright registration applications
  • Securing copyright reversions
  • Analysis of national and international branding initiatives
  • Trademark and copyright licenses, assignments, joint ventures and other intellectual property-related partnerships
  • Confidentiality, non-disclosure, non-circumvention and non-compete agreements, including those related to employment agreements
  • Cease and desist notices
  • Trademark, copyright, trade secrets, confidentiality and restrictive covenants enforcement in federal and state courts, including temporary restraining orders (TRO), preliminary and permanent injunctions
  • Digital Millennium Copyright Act compliance and enforcement
  • Royalty determination and collection
  • E-commerce laws and regulations compliance
  • Domain name protection, “cyber-squatting” and other internet related issues

Copyright & Trademark Law

Hertz Schram’s intellectual property team has been providing comprehensive representation on copyright, trademark, service mark, trade secret, domain name, and right of publicity matters for nearly 40 years. Individuals and businesses from a wide array of key and constantly evolving industries rely on Hertz Schram’s intellectual property team to protect, register, and enforce their valuable intellectual property rights in Michigan, throughout the United States, and across the globe. Our clients include Fortune 500 and multi-national companies, small and large businesses, non-profit organizations, and individuals in the entertainment, media, automotive, educational, hospitality, fashion, food and beverage, and health care industries, many of which have become household brands and names.

Hertz Schram’s attorneys provide cost efficient, full-scope copyright services in protecting your creative works, personally and professionally. We regularly counsel clients on copyright registration, clearance, licensing, enforcement, the sale and acquisition of copyrights and catalogs, due diligence investigations as part of any merger or sale, as well as performance rights (and related royalty matters) and Digital Millennium Copyright Act (DMCA) compliance. Our savvy copyright team has represented clients both as plaintiffs and defendants in complex copyright dispute resolution and litigation involving infringement in music, film, advertising, and media industries, in addition to matters regarding creation of derivative works, piracy, file sharing, and the unauthorized use of an individual’s name, image, likeness, work, and performance. We help clients address complicated fair use issues and assist in collecting royalties due for the use of creative works in any media.

We understand the importance of protecting your trademarks, service marks, brand, and reputation in today’s rapidly changing global economy. Creating and maintaining a competitive advantage often requires rights holders to maximize the value and reach of their intellectual property while safeguarding it from attacks and infringement. We take the time to learn about and appreciate our clients’ respective business and marketing objectives, values, and long and short-term goals, all of which are considered in providing our expertise. 

Hertz Schram’s trademark team collaboratively advises and counsels clients on selecting, protecting, enforcing, building, leveraging, and monetizing their brands and intellectual property domestically and internationally. We strategically draft and negotiate trademark license, co-branding, co-existence, joint venture, distribution, and franchise agreements, and assist in developing cost-effective strategies to help clients distinguish their goods and services in the market and maximize the value of their intellectual property assets. Our experienced team represents clients in proceedings with the Trademark Trial and Appeal Board and further in trademark, Lanham Act, and unfair competition-related litigation.

Our unique ability to fully integrate Hertz Schram’s multiple and diverse team of attorneys in an array of practice areas – from entertainment and intellectual property to employment, tax, or real estate – affords our clients the luxury of representation by highly skilled attorneys who are able to anticipate their needs across multiple industries in a time and cost effective manner. 

Your Copyright & Trademark Attorneys

Our firm was founded on the belief that our clients deserve the best possible representation in disputes, litigation and transactions.
Everyday, our attorneys strive to provide it.

Howard Hertz


"I have successfully and aggressively represented creatives and their entities for more than forty years. "

Joseph A. Bellanca


"I’m a fearless negotiator and solutions-oriented advocate for my clients in protecting their creations and enforcing their rights."

Alexander Stotland


"A creative problem solver and aggressive litigator to resolve your business disputes in your favor, one way or another."

Matthew J. Turchyn


"I am a creative, strategic, and result-oriented advocate for my clients."


Attorney Howard Hertz is probably the best-known entertainment lawyer in town…When he began repping local producers Mark & Jeff Bass, it led to a relationship with one Marshall Mathers, better known as Eminem.

Detroit Metro Times “People Got the Power”

Attorney Alex Stotland is one of Michigan's finest lawyers. I have had the opportunity to work with him on many occasions, and am continuously impressed by Alex's skill, trustworthiness, intelligence, and ability to communicate. I highly recommend Alex to anyone seeking a top lawyer in the field of trade secrets and commercial litigation.

Lena Epstein, Businesswoman

With a blue-chip roster of rockers and rappers… and musical genres in between, attorney Howard Hertz is one of the top entertainment lawyers around. [Elmore] Leonard describes Hertz as “extremely intelligent, aggressive and he knows what he is doing…I don’t think there’s any glamour involved in it…he saves me a lot of money,” Leonard says, and quips, “I have never been in jail.”

The Oakland Press

I found myself in a precarious legal situation in which I needed clarity, sound advice, and a person who I could trust to help. Attorney Alex Stotland was my first call. Always available for a call or email, his responsive nature and strong understanding of my situation was excellent. Subsequently I have asked for Alex's help on more day to day situations, and he is more than willing to give me direction or personalize a solution for a reasonable fee. Hopefully I won't have another major problem, but if I do, Alex will again be my first phone call.

Rebecca Barens, CIC, President at Willow Insurance Group

Awards and Accolades

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