New business in Michigan attempts to cure bad breath

Solving a common problem through the design of a product can lead to a lucrative business venture. One new business startup in Michigan is hoping that their new product which attempts to remedy an age-old problem will be a viable business endeavor. The company produces a product which it claims will eliminate bad breath caused by alcohol, tobacco, morning breath and a variety of other causes of halitosis.

The product is a liquid solution called Breath Arrest and comes in a small, 2-ounce bottle. The product is a proprietary formula utilizing natural ingredients that help to neutralize bacteria in the stomach known to cause bad breath. The liquid is also flavored with peppermint and coats the inner mouth, throat, esophagus and stomach. The product has been designed to last for hours at a time.

Apple cider vinegar is the primary ingredient in the product and is currently being sold at a suggested retail price of $3.49 per bottle. Each bottle is considered to be two servings. The U.S. Food and Drug Administration initially approved the product several years ago, but the company has been conducting field tests for the past several years.

In order for the company to be successful in Michigan and elsewhere, it must create a proper business plan that ensures profitability. The business plan should also ensure compliance with regulations that are applicable to the new business. This may require some knowledge of relevant laws regulating products made for physical consumption, which can help reduce liability for the company.

Source: M Live, ” West Michigan startup thinks its new product has solved the age-old problem of bad breath ,” Garret Ellison, Dec. 10, 2012