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Michigan company focuses business planning on digital media

Digital media used to be called the future, but nowadays it is the way of the world. People use the Internet, social media and other digital media to communicate messages to each other almost constantly now. One Michigan company recognized this and has focused its business planning around capitalizing on the influence of digital media.

The company, ePrize, assists Fortune 500 companies as well as medium-sized and small businesses create effective promotion campaigns designed for various digital mediums, such as social media, web and mobile media. Starting approximately 14 years ago the company initiated its business plans by building brand recognition and then continuing to concentrate on creating brand loyalty. The company did this through special giveaways and sweepstakes which kept their clients engaged and informed about the company's services.

The marketing firm's business plan consists of techniques designed to develop continuous and interactive relationships. For instance, ePrize uses mobile media to bring their client's message to the consumer in a way that invites their target audience to proactively engage in their client's brand, services or products. In one recent campaign with a pretzel company, ePrize almost doubled the client's expected results.

This company is a good example of the excellent business opportunities in Michigan waiting to be discovered by ambitious entrepreneurs. However, ePrize did not become successful by chance. The company had solid business planning that was implemented effectively. The marketing firm's business plan was also designed to ensure the company complies with all of the necessary laws in Michigan that are specific to the company's industry.

Source:, StartUp The Conversation: A Startup Success in ePrize , Lauren Ann Davies, Aug. 28, 2013

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